WHAT:
Cash Mob in Malden Square
WHEN:
Friday March 30th 7am-10pm
WHERE:
The Cannoli Guy Cafe
390 Main St.
Malden, MA
HOW DOES IT WORK: Just show up during the business hours listed above and spend between $10 and $20
WHY:
- Encourage the "Buy Local" concept
- Help a struggling business
- Did you see that Cannoli up there? C'mon? Fahgetaboutit.
What are Cash Mobs? from http://cashmobs.wordpress.com/
The general idea is to encourage people to go into small, local businesses and spend their money, en masse, to give the business owner a little bit of economic stimulus. We’d help businesses grow, we’d make people happy, we’d get stuff for ourselves, have a great time, and maybe we’d get a drink to celebrate afterward.
More about CashMobs from Wikipedia
History
As reported by Public Radio International, the idea of a cash mob was first started by Chris Smith, a blogger and engineer from Buffalo, New York, in August 2011 at a wine shop in Buffalo. He organized more than 100 people to purchase items from City Wine Merchant on August 5. Smith described the mobs as a "reverse Groupon" that are meant to make a "chance for business owners to begin building a longer-term relationship with customers".[2][3]
A group of people living in Cleveland, led by attorney Andrew Samtoy, claim to be the originators of the term and event. Their first cash mob event was started on November 16, where they gathered around 40 people to shop at a local bookstore. After the event, the group started a blog to popularize the idea, leading to other cash mobs being started in other cities. The group from Cleveland has stated that, after the idea of cash mobs began being picked up by Occupy Wall Street groups, cash mobs are not meant to be "a political or social organization ... or meant to be an answer to economic crisis."[4][5]After the concept was started in general, the popularity of cash mobs began spreading through sites like Facebook and Twitter, eventually leading to cash mobs being formed in more than 32 states and in Canada.[2] Local radio stations have also seen extensive use by cash mob organizers to inform others.[6][4]
One of the earliest cash mob blogs created a list of "Mob Rules" that advised how other cash mobs should be coordinated.[7] These rules included "choosing stores that are locally owned ... getting approval from the store's owners and setting a $20 spending commitment for mobbers". Other rules include having the mob gathering near a local bar or restaurant that the group can attend after the shopping event.[8][9]
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